Curiosity- The Jets (1985)

On Friday after work, I followed a trail of blood on the sidewalk for about half a block. Little drips of blood, one in a row. At the end of the trail was a gallon jug of 'Muscle Pharm'-brand protein powder, and an open tube of KY Jelly. I tried to forget about it over the weekend, but it's Monday, and my curiosity still has the best of me. I still have so many questions. Nameley, where is this supposed 'Muscle Pharm'? Do they have sheep with really ripped abs, and chickens that could claw your face off?
Also, why is bodybuilding so popular? Bunch'a oily dudes drinking powdered shakes and posing in front of non-oily dudes, and apparently, the lube and blood fit in there somewhere too.